I clicked on a Forbes link today with my ad blocker turned on and was greeted with a message:
“Thanks for coming to Forbes. Please turn off your ad blocker in order to continue. To thank you for doing so, we’re happy to present you with an ad-light experience.”
That sounds like something you should be offering all your users. Hovering over “ad-light” showed me this:
“Forbes Ad Light provides you a less intrusive advertising experience for 30 days.
- No welcome ad when entering the site
- Faster load time for ads
- No auto-play videos
- No video ad overlay
Please enjoy this experience as we work to finalize its various components.”
Great! So wen my 30 days are up I can go back to their ad-heavy version and get:
- A welcome ad when entering the site
- Slow load time for ads
- Auto-play videos
- Video ad overlay
No thank you!